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What the Heck is a Glycemic Index? By William Hogarty

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You’ve probably heard the term “glycemic index” thrown around during conversations about “good carbs” and “bad carbs.” If you’re anything like most of us who walk around without graduate degrees in nutrition, you probably aren’t sure what it means. But, you know that it’s important! Well breathe easy Proof Smart family, I’m here with the big, thick torch of truth and I’m going to shine light along the way as we penetrate deep, deep into the murky, shadowy depths of the confusing and downright esoteric cave of the Glycemic Index.    What IS the Glycemic Index (or GI for short)?...

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We took home the Super Bowl Trophy at Expo West! by William Hogarty

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Six weeks ago I had a dream to bring Fitness Meals to market prior to Expo West.  It was a crazy and daring move, yet our amazing team made it happen.  By the attached picture you can see how overwhelming the response was.  There were over 100,000 visitors to the show. We had a high level of interest from national chains and national distributors.                         William Hogarty CEO Lifelong passion for fitness, won 12 of 15 bodybuilding titles, Food Science Degree, Co-Author Amazon #1 best seller “Never Too Late For...

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Fitness Meals/Power Truffle are here, and my book!

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  I’m so excited launch our new Fitness Meals!  This is a product, 32g Protein, 5 carbs, I wanted to bring to market for a long time!  Yet with a start up things can progress slower that expected.  Yet with a recent launch of Max Muscle (These guys run great stores with 20 years of knowledge) retail locations, I personally saw HUGE demand of pre-prepared meals.  These meals tasted terrible, HIGH carbs, and high sodium not to mention terrible taste with no label.  So I set out to launch a great solution, and Fitness meals have arrived!  Frozen Gourmet low...

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If it tastes good, Spit it out! By William Hogarty

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Yep, that's what the Founder of Fitness, Jack Lalanne said!  Many of you won't know who he is yet he was the Founder of Fitness.  Back in his day, there were no great tasting solutions that were healthy and nutritious.  The new year is upon us and millions will make a New Year's resolution to eat healthy and go to the gym.  I have been going to the gym for 40 years and frankly 90% will stop going by end of January.  According to Google, 92% fail on new years resolutions.  Why, because human beings want instant gratification and are...

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Carbohydrates are the problem, end of story. By William Hogarty

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  A pretty bold statement, yes!  With the advent of social media, the sugar giants are not going to be able to escape the harm that sugar does to the human body.  Some startling statistics: 20,000 die a day in US due to sugar related disease (diabetes, cancer, and heart disease), 50% of US population has Diabetes or on-set diabetes, 76% of the US population is overweight 40% of our children are overweight Juvenile diabetes is growing at an exponential rate (#1 form of child abuse in US is feeding our children sugar). I have studied Food Science my entire...

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